Promotional Products Industry

Keeping pace with the promotional products industry - 2019 and beyond

The promotions industry is exploding. With advances in technology over the past few years, there are more print and color options available than ever before. According to research from Promotional Products Association International (PPAI), promotional products advertising is the fourth fastest growing advertising medium, ranking sixth among traditional and digital media. Brands and businesses, both large and small, have increased their expenditures in recent years as they see a clear link between promotional products and ROI. Companies have access to an ever-increasing variety of new products, materials, and formats.

KEY FACT: According to the Advertising Specialty Institute (ASI), industry sales for promotional products are approaching $21 billion.

Consumers are driving unprecedented growth
Promotional products come in every shape and size these days. Technology has opened up a whole new world of capabilities for printing effectively on new revolutionary fabrics and surfaces. Depending on the industry, companies now recognize the opportunity to influence consumer behavior through aggressive promotional product advertising initiatives. Consider the impact these products have on consumers based on a recent poll (provided by PPAI).

  • More positive overall image
  • More positive perception of the business
  • Higher likelihood of recommending a business
  • Higher likelihood of patronization

Aprons Etc. is at the forefront of innovation in promotional products

For more than three decades, Aprons Etc. has been ushering in innovations to the promotional industry. Not only have we kept pace, we have helped introduce new products and capabilities based on the latest technology. Since our early days, the Aprons Etc. team has lived by a strict code of innovation: "if there is a way to do something better, we'll find it." That's why we have become a leader in a number of promotional product categories, including: Event Displays, Apparel & Uniforms, and New Product Innovation. We have been at the forefront of some of the very latest trends: Green & ECO Friendly Products, Color/Dye Transfer, Digital Imaging, New Smart Fabrics, and more. To see some of the advancements we have introduced to the industry click here.